Pullback Podcast Press Kit

About Pullback

Pullback is a podcast that digs into the everyday ethics behind goods and services, consumer movements, eco-labels, and ethical lifestyles.

We started Pullback because we were struggling to make ethical consumption choices. As we try -- and frequently fail -- to be good people, we bring listeners information on consumer movements, product labels and ethical lifestyles. Each episode we challenge ourselves to try something new in ethical consumption so we can bring what we learn back to our listeners.

Details:

Genre: Education

Launched: November 2019

Schedule: Episodes are released bi-weekly, on Tuesdays at 6am (Canadian PST, GMT-8). Bonus episodes released Tuesdays/Thursdays when available.

Email: pullbackpod@gmail.com

RSS: https://feed.podbean.com/pullback/feed.xml

Social Reach: Facebook | Twitter | Instagram | YouTube

Audience:

People who want to make better consumption choices in their daily lives.
Listeners care about the environment, animal rights, and human rights.
Niche audience with targeted interests and high engagement.
They are interested in information, products and services related to ethical consumption, environmentalism, and social justice movements.

Podcast Consumers:

Largely 18 to 54, educated professionals
Often listen at home, work, in transit, or at the gym
54% say they are more likely to consider the brands they hear advertised on podcasts

Source:
http://www.edisonresearch.com/wp-content/uploads/2019/04/Edison-Research-Podcast-Consumer-2019.pdf

About the Hosts

Pullback is co-produced and co-hosted by Kristen Pue and Kyla Hewson. The show is edited by Kyla, with show notes and heavy research done by Kristen.

Kristen Pue – Co-Producer, Co-Host, Lead Researcher

Kristen Pue is a postdoctoral fellow studying social policy at the University of Chicago. She grew up in refinery row, Alberta, and moved out to Toronto for graduate school—achieving the rare feat of living in both places that Canadians hate the most. Kristen has a Ph.D. from the University of Toronto, where her focus areas were social policy, nonprofits, and political economy. During her studies, Kristen became passionate about the ethical problems in global supply chains—and the advocacy campaigns, consumer movements, and ethical labels created to address them. So, she teamed up with Kyla to start a podcast about it!

Kyla Hewson – Co-Producer, Co-Host, Audio Editor

Kyla Hewson is an audio wizard living in “the-rent-is-too-damn-high” Vancouver. Kyla started this podcast with Kristen upon returning to Canada, after living and working abroad. Travelling pushed her to think more about how the world connects and has driven her to learn how systems of injustice can be changed for the better. Pullback is a project that holds her accountable as she explores how to be a better person.

What Kyla and Kristen Love about Pullback

“Pullback is a delight to work on. The feedback we get from our listeners is so positive, and we’re hearing from them about all the same challenges we’ve been experiencing on our own. Knowing so many other people are also struggling to make good decisions makes us feel less lonely in the frustrating world of ethical consumption. It’s fantastic to be able to connect to others in this way.”

-Kyla Hewson (Co-Host and Audio Editor).

“We have a lot of fun with the podcast—I know that sounds a bit odd given how dark the subject matter can sometimes be. But it has been very energizing to get to go out and try all kinds of new things and then bring those experiences to the listener whether they went well or not. Especially when they don’t go well... because that’s a more interesting story, frankly.”

-Kristen Pue (Co-Host and Researcher).

Guests

Past guests have included experts in a variety of topics, including:

Sugar with Alexandra Sundarsingh
Hollywood with the Potential Spoilers podcast.
Activism and the climate crisis with Robert Miller
Inequality and COVID with Alix Jansen
The Plastics Crisis with Sarah King from Greenpeace
Orangutan Conservation with Michelle Desilets from Orangutan Land Trust
Chocolate with Samantha Luc
Plastic Free Periods with Jasmine Tribe from City to Sea
Biogas with Peter Harris from the Centre for Agricultural Engineering in Australia
Exclusion, Privilege, and Ethical Consumption with Brianna Scrimshaw Botchwey
Tax Justice with Fariya Mohiuddin
Art, Artists, and COVID-19 with Edmonton’s Poet Laureate Nisha Patel
The Fallout from COVID-19 with Steven Ayer, lead researcher and author of the Toronto Fallout Report

Pullback is always eager to hear from experts in a variety of fields. Reach out to us if you have something interesting to add to the conversation of ethical consumption! After recording we provide:

A landing page and unique URL for your personal episode
Social kit with links to make sharing via Facebook, Twitter, LinkedIn, and Instagram a breeze
our custom designed episode image & personalized social graphics optimized for mobile feeds
Audiogram that tees up the episode

Audio and Video

Our promo audio and first episode, “What is Ethical Consumption”, have both been included in this press kit, in mp3 and mp4 formats. Both include transcripts. Transcripts for all episodes are not currently available.

You can also link to our videos remotely by embedding the YouTube videos:
Promo
“What is Ethical Consumption”